Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical innovation, announced it raised AED 1 million for breast cancer research and treatment during Breast Cancer Awareness Month, the international health campaign held every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure. The events across the UAE drew thousands of people and families including many breast cancer fighters and survivors proving that the community is steadfast in its support for the cause.

It is estimated that one in eight women will develop breast cancer, making it the most common cancer among women. According to studies it is now believed that in the UAE the average age of diagnosis is 20 years younger than elsewhere in the world. The high prevalence of breast cancer in the UAE reinforces the critical need for medical research and improved treatment to combat the disease and ultimately, save lives.

During the month of October Al Jalila Foundation led a month-long community campaign #PINKtober bringing together over 120 partners who hosted pink themed activities and events across the UAE; highlights included a pink Abra parade on Dubai Canal; 11 public sports events; 49 school carnivals; and a number of public activations across the country. Sports events included pink runs, swims, walks, yoga, scuba diving, ballet and golf tournaments with proceeds dedicated to breast cancer research and treatment.

Government and corporates organised employee wellness days which included talks by medical practitioners and survivors. Topics covered the importance of early detection, how to conduct self-examinations and the symptoms of breast cancer. Breast cancer survivors shared their personal stories of courage, hope and triumph reinforcing that the disease can be beaten.

Sulaiman Baharoun, Director of Partnerships & Sustainability of Al Jalila Foundation: “Once again we have received overwhelming support from the community to help raise awareness and funds for breast cancer research during the month of October. It is heartening to witness the philanthropic spirit that takes over during Breast Cancer Awareness Month and our aim is to continue this beyond October, 365 days a year, to ensure that we do not lose sight of our mission to fight the disease.”

The month concluded with the annual Brest Friends gathering bringing together 80 women who have been personally touched by breast cancer. The inspiring event celebrated life and survivorship with the reminder that the disease can be overcome.

Dr Houriya Kazim, President and Founder of Brest Friends, commented: “We have all been affected by breast cancer in some way and it is important to bring the community together to raise awareness and give hope that the disease can be beaten. As we move away from October, I would like to remind everyone that breast cancer awareness should not be limited to one month and call on the community to keep the message alive all-year round.”

Breast cancer is one of the many healthcare programs that Al Jalila Foundation leads in its mission to advance medical treatment and research. Since inception, Al Jalila Foundation has invested approximately AED 5 million to fund nine breast cancer research studies and provide quality medical care and treatment to 33 patients in the UAE.

Al Jalila Foundation, a member of the Mohammed Bin Rashid Al Maktoum Global Initiatives, announced that Emirati journalists, Nahid Al Naqbi and Iman Ben Chaibah, have successfully completed the Rosalynn Carter Mental Health Journalism (RCJF) Fellowship Program and graduated in the presence of former US First Lady Rosalynn Carter at the annual fellows meeting held in Atlanta recently. The program is the first mental health fellowship program for journalists in the Middle East, launched in the UAE in 2016 by Al Jalila Foundation.

For nearly two decades, the Center has awarded one-year fellowships to 200 journalists to connect them with resources and experts to increase the quality and accuracy of mental health reporting around the world. The program is currently in the United States, Colombia, United Arab Emirates, and Qatar and was previously in New Zealand, South Africa, and Romania.

Her Excellency Dr Raja Easa Al Gurg, Chairperson of the Board of Directors and Member of the Board of Trustees of Al Jalila Foundation, said: “Journalists have immense power to inform, educate and influence society. Their support is essential to raise awareness and create a dialogue about mental health in the region. It is our collective responsibility to ensure that people with mental illnesses are not marginalized and that they receive the required support to live happy productive lives. We are very proud of the dedication of our fellows to spread President and Mrs Carter’s message to the UAE paving the way for a national conversation to overcome the cycle of stigma.”

“These fellows can reshape how media in the Middle East covers one of the most significant, misunderstood public health problems. Like the fellows before them, they will have the opportunity to impact their colleagues and newsrooms, and become the point person in their field on mental health issues.” said former US First Lady Rosalynn Carter.

Nahid Al Naqbi, Deputy Head of Editorial Content Support, Al Bayan Newspaper, explored why the treatment of mental illnesses remains shrouded in fear and misconception in the UAE and how to reduce mental health stigma. Nahid authored several mental health articles in the UAE’s most widely read Arabic newspaper and initiated a social media campaign, #ShareYourExperience, as a safe space for people suffering to share their stories and realise that they are supported. “The UAE is forging the path for mental health awareness in the region and I am honoured to be placed at the frontline of this national conversation.”

Iman Ben Chaibah, CEO of Sail Publishing and Editor-in-Chief of Sail Magazine, studied mental health issues among UAE youth and how to support people who suffer from mental illnesses. Iman and her team at Sail Magazine published a number of articles focusing on potential causes that lead to higher mental health volatility, including academic anxiety and social perceptions which resonates with so many today. “I am grateful for this unique opportunity that enabled me to connect with pioneers in mental health journalism giving me invaluable knowledge to continue to support our youth.”

The Carter Center leadership team commended the UAE Fellows’ efforts citing their admiration for the “groundbreaking work done in the UAE”.

Since the Rosalynn Carter Fellowships for Mental Health Journalism were established in 1996, fellows have produced more than 1500 stories, documentaries, books, and other works during and after their fellowship year. Their projects have garnered Emmy Awards, nominations for the Pulitzer Prize, and other awards.