Al Jalila Foundation and Landmark Group launch health and wellness initiative for blue-collar workers
In the lead-up to World Diabetes Day, Al Jalila Foundation, the philanthropic arm of Dubai Health, in partnership with Landmark Group through its CSR flagship Beat Diabetes programme, and in collaboration with the General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA), has launched a long-term, comprehensive health and wellness initiative dedicated to blue-collar workers, which kicked off its activities at a labour camp in Dubai’s Al Quoz area.
This groundbreaking initiative began with a two-day screening campaign in Al Quoz, held on November 4 and 5, 2025, aimed to raise awareness about diabetes, and provide free medical screening for over 200 workers, covering blood sugar, blood pressure, and BMI as part of a wider effort to promote early detection and preventive care within UAE’s labour communities.
The charitable community-driven mobile clinic, “Wellness on Wheels”, provided free on-site medical screening, preventive advice and consultations, while volunteers from Lions Clubs International – Middle East supported the initiative with on-ground logistics. Each participant also received a healthy snack box from VIVA, Landmark Group’s discount grocer, reinforcing messages around balanced nutrition and healthy lifestyle choices on a budget.
Dr. Amer Al Zarooni, CEO of Al Jalila Foundation said: “At Al Jalila Foundation, we believe that access to healthcare is a fundamental right for everyone. Through initiatives like Wellness on Wheels, we are taking healthcare directly to those who need it most, providing them with knowledge, early diagnosis, and ongoing support. Our partnership with Landmark Group reflects the power of collective action in advancing health and wellbeing, and we are proud to extend compassionate care to diverse community groups.”
Nisha Jagtiani, Group Director – Landmark Group, said: “At Landmark, we’ve been deeply committed to community health through our Beat Diabetes initiative for over 15 years, reaching millions across the region. Through this partnership with Al Jalila Foundation, we are extending our reach to the workers who form the backbone of our nation’s progress extending to the long-term treatment for those identified as being diabetic.”
She added: “Early screening and education are critical to preventing, treating and managing diabetes, and this programme reflects our long-term commitment to fostering a healthier, more informed community to battle the prevalence of this disease.”
The programme’s on-site setup featured a waiting area with educational sessions on diabetes prevention, supported by awareness flyers and installations to ensure an engaging environment.
This partnership marks the launch of a long-term health & wellness outreach programme dedicated to blue collar workers. It reflects a shared vision to improve public health outcomes through preventive education, early detection, and accessible care.
Since its inception in 2009, Landmark Group’s Beat Diabetes programme has empowered communities across the GCC and India through awareness campaigns, free health screenings, and treatment in partnerships with leading healthcare institutions. Each year, the programme reaffirms its commitment to the UAE’s National Diabetes and Wellbeing strategies, reaching new communities with compassion, care, and action.
