In a unanimous effort to advocate for inclusion and empowerment in sports, Dubai Basketball is proud to announce Al Jalila Foundation as the Official Supporting Partner for the 2024/25 calendar and the upcoming 2025/26 season.
Marking the significant milestone, Dubai Basketball welcomed over 10 beneficiaries of Al Jalila Foundation children’s programs to meet the team that are making headlines in European basketball. The collaboration marks a shared commitment to driving inclusive participation in sport and supporting healthcare initiatives through the power of community engagement.
As Dubai Basketball celebrates a season of achievements and historic accolades, the heart of the city’s first-ever sports club lies with the community. Driven to create a fan community like never done before, Dubai Basketball has welcomed over 60,000 spectators to Coca-Cola Arena over the 2024/25 season. Collaborating with Al Jalila Foundation cements the teams’ vision to bring the community together and champion sport as a platform for good. This partnership underscores the joint mission to uplift children’s lives and promote the values of compassion, inclusivity, and hope through sport.
Dejan Kamenjašević, General Manager at Dubai Basketball, commented, “At Dubai Basketball, we believe sport has the power to transform lives. Partnering with Al Jalila Foundation allows us to go beyond the game and make a meaningful difference in the lives of children and families across the country. Whether it’s through a hospital visit or welcoming young patients to our games, we’re proud to stand alongside a foundation that shares our values of compassion, inclusion, and community impact.”
Dr Amer Al Zarooni, CEO of Al Jalila Foundation, commented, “Philanthropy has the power to create lasting change. United by the universal language of sport, our collaboration with Dubai Basketball reflects our shared commitment to advancing health and well-being in the UAE. Sports provide a platform to reach hundreds of thousands of individuals, promoting healthy lifestyles and rallying support for meaningful causes. We take immense pride in the support we receive from sporting legends, and it is truly inspiring to see athletes use their influence to bring about positive change in people’s lives.”
The announcement follows a growing number of alliances between Al Jalila Foundation and leading sports organisations across the country, reinforcing the goals of the UAE National Sports Strategy 2031 to promote health and well-being through active participation and community engagement.
Dubai Basketball remains committed to offering a platform for young athletes to prosper in the United Arab Emirates and this partnership is a significant step in using its stage to inspire hope, drive change, and support the country’s vision for a more inclusive future.