November 2018
This year we celebrated the 4th #PINKtober campaign led by Al Jalila Foundation in partnership with Brest Friends with record breaking participation in the month-long breast cancer awareness campaign. It has been over 20 years since the UAE saw the first blossoms of engagement during Breast Cancer Awareness Month with the pink ribbon emerging as a symbol of hope. What began as just a few people spreading the message on the existence of the disease, urging women to seek early detection, has turned into a bold nationwide campaign championed by people from all cultures.
